CSW221

Moshe’ Aston is Country Head at CELTO Acoustique LLP and has over 20 years of global
corporate work experience in Marketing, Operations and organizational development across Telecom, Private FM, ITES and pro audio verticals. Has been passionate about audio and was part time into home audio since 1997 while he was in college and provided effective solutions to many audio enthusiasts. He is an expert Board of Studies Member at The MIT ADT University. He is Founder of Pune based Management Consultancy Aston Knowledge Council and along with his team has conducted hundreds of Corporate, CSR and rural development Workshops and also re designed audio visual induction programs and effective OD intervention projects.

Moshe has expanded the CELTO India network across the country by selecting and appointing various dealers and distributors and SI partners for the French Brand.

Moshe has conducted various Soft Skill training workshops at corporate houses like Kalyani Bharat Forge, Maxion Wheels, Deligens, Creative Components, KTFL, CG Marketing, REHAU Polymers, etc. Also has conducted various training sessions during the pandemic on how to efficiently work from home. He has also taught principles of Management and Business communication at Neville Wadia Institute Of Management Pune.
Moshe planned and hosted various motivational interviews CELTO LIVE with well-known personalities from Audio and music Industry

A veteran of about three decades of industry experience, Sushil John has built a reputation of building brands and contributing to their growth and consolidation, with trusted relationships. Most recently, for the past three years, Sushil was Executive Director-APAC for British audio brand OHM.

He had also worked very closely with QSC, Harman, Electro-Voice, and Martin Audio, in the past. He has been deeply involved in NPI (New Product Introductions), that looked at India specific requirements and needs. Mr. John is qualified as a power electronics engineer.

Mr. John has managed sales and support activities within the India & SAARC market for all the brands that he worked for in the past. In addition to regularly visiting distributors, dealers, contractors and consultants throughout his territory, he has also acted as a liaison between the field and each of the brands, with regards to product development, technical training & support, large-scale sales opportunities, and various marketing issues including trade shows and advertising.

A Computer Engineer by education, Siddharth Sood is one of those individuals who wanted to follow his heart and not head. He was lucky enough to be able to follow his first love – Audio. He made his first pair of speakers when in the 9th standard. That’s where it all started.

Born and bought up in DELHI after completing his schooling from Modern School, Barakhamba Road he went to Pune to pursue his B.E. (COMPUTER) from Bharti Vidyapeeth. It was during his engineering itself that the entrepreneur bug hit him hard and he started his first venture in Pune,
offering Home audio and Home Theater solutions. Hence rather then choose a lucrative career in IT he followed his heart and thus began his career in the world of Music and Audio.

He was associated with the Professional Audio Industry from 2002 and running a successful Distribution and Integration business, distributing leading International Pro Audio brands like Harman Pro, EV- Electrovoice, EAW, VAL Audio & KV2 audio to name a few.

In 2017 seeing the industry dynamics shift and growing trend of OEMs directly setting up operations in India, sitting with his longtime friend and CEO of CELTO Acoustique International Mr Arthur Felix they decided to start CELTO India to offer Sales, Service and Marketing support for the CELTO Acoustique range of products for India and Indian Subcontinent. Says Mr Sood – we realized if we want to introduce the CELTO range to the Indian market we will have to do so ourselves. It cant be done thru a Distributor model. And thus CELTO Acoustique India was born.

Born 1958 in New Zealand
Rodger has been in the sound industry for over 30 years. He was a founding director of The PA People NZ Ltd and then moved to Australia in 1992 to become a director of The PA People Pty Ltd in Sydney. In his position as Sales Director he designed, engineered and project managed a substantial number of installations involving churches, schools, lecture theatres, stadiums, in fact wherever sound reinforcement requirements were necessary.

In 2002 he moved to the Gold Coast to take up the position of General Manager of BOSE Professional Products for the Globe where his area of responsibility included product research and development, manufacturing, sales and marketing. During this time Rodger was instrumental in the development of a new and innovative range of products. His experience overseas has given him a wide understanding of the pro audio field and allowed him to develop a network of strong industry-related relationships.

In 2008 Rodger established pro and commercial audio distribution business, Sound Choice Pro Audio in Australia and expanded to New Zealand and Singapore.

Rodger prides himself on the fact that he has his ear to the ground and knows what the current market in this region is asking for in regard to product and has therefore specifically chosen quality products that will meet the markets requirements.

Born 1984 in Belgium
Teaching Public Address at SAE Institute and having live mixed more than 4000 bands worldwide over the past 20 years, Nicolas Lucas is a well renowned and respected Live Sound Engineer. Started from the beginning of CELTO Acoustique journey and being Technical Director, he plays a key role in design of hardware and usability of the products in the field for rental companies.

Starting as a DJ when he was 14 but after couple of years realised his passion was mixing instruments rather than songs. Since the age of 16 working in rental companies he climbed the hierarchy to become a recognised front of house sound engineer. Started his own company at 20 after attending the SAE Institute to achieve a diploma in sound engineering.

Meeting Arthur on a French internet forum, they quickly became friends and partners in the AG AUDIO PRO adventure. All started there.

Today, Nicolas is the director and European Manager of CELTO Acoustique and partner in Weplay SPRL, a very innovative and successful international AV rental company based in Belgium. Knowledge gained helps to understand the needs of the market for rental and field work, applying this knowledge to CELTO Acoustique products to meet and exceed the needs of the Live Sound Engineers in the field.

Born 1949 in France
During his high school years, he became fascinated by his friends playing music and tried to follow in their footsteps, but his fingers wouldn’t let this happen, but he was very good at mathematics and physics. Making basic modifications to radio receivers using them as guitar amplifiers, he got the simple idea to use his scientific skills to bypass his dexterity weakness. It was the time of the first mega concerts in stadiums using columns designed mainly for voice in churches and small halls.

In 1978, with a brand-new engineer diploma he started a small company in Paris called APG Ingénierie, specialized in designing and building the out of the ordinaire, adapting PA systems to custom requirements. Joining the Audio Engineering Society, put him in touch with other engineers and studied researcher papers in pro audio. Quickly, the company had to enlarge its production to complete PA systems for rental companies.

Spending time in the field with his rental customers he understood that time spent to install the PA system was an issue. In 1983 he introduced the Mobile2, the first lightweight “compact” full range cabinet, some still working 26 years later. The first step making Alain famous was to become Radio France supplier, the French national radio broadcast, with Mobile2, and RF1B custom designed small cabinet for external events.

At the same time, he was called by INA, the French national institute of audio-visual, to teach sound engineers on practical electro acoustics. Several hundred people have been trained by Alain in the field as well as in classroom.

In 1995 he introduced Isotop technology to replace and enhance big compression drivers, with many of these innovative products still doing the job many years later

In 2002 he left the APG company coming back to his roots, consultant, creator and designer of pro audio products. During a time of technical research, he met Arthur Felix in 2017. Having naturally the same philosophy of the best possible quality audio products they decided to work together.

But this is a new story.

Born 1972 in France
Arthur first display his entrepreneurial skills at the age of 14 when he built his first loud speakers with his father in their garage. He needed speakers the following week for a birthday party where he was the DJ.

Enrolling into Institut Universitaire Technologique of Lyon 1 completed a Civil Engineering degree, with acoustics as main component.

After graduation, working for 7 years for a leading rental company in Lyon as a front of house engineer mixing for many prestigious artists like Tina Turner and Johnny Hallyday.

In 2003, starting his own audio consulting company, AG AUDIO PRO (AG for Arthur Georges, his 2 first names). The main business of AG Audio was to design customs installation speakers for club, theatre and auditorium.

During a 2006 trip to China, he meets an OEM amplifier manufacturer in Guangzhou, and they decided to partner on a new professional audio brand. 18 months later, AUDIOCENTER was launched at Beijing 2008 PALM Show with warm reception from the market.

In 2010, Arthur decided to start his own manufacturing facility and in 2011 in Guangzhou Panyu district the R&D centre and factory became a reality.

In 2013, an important decision was made to develop the CELTO Acoustique brand. “The best move I have ever made” The last 5 years CELTO Acoustique has seen tremendous success and has enjoyed over 1000% growth during this time. Today, CELTO Acoustique products are distributed in 37 countries with the factory manufacturing thousands of speakers per month.